PLANNING AXIOMS & ASSUMPTIONS

PRODUCT LONGEVITY/STABILITY

• OSI Standards ---
  --- will continue to govern email environments infrastructure.
  --- modification's effects must be confined to the level modified.
  --- modifications must be deployed globally into all associated hardware and software.
  --- modification deployment is almost probibitively expensive in both actual and opportunity costs.
  
• Competing Product Development Deterrents
  --- Companies' orientation to stock-market driven valuation emphasizes quick revenue return.
  --- Consumer-oriented product development monopolizes product development resources.
  --- Consumer products generate revenue one per sale.
  --- Infrastructure products are organizational sales with long sales cycle that delays revenue flow.
  ------ BUT CAN GENERATE A CONTINUING REVENUE STRERAM.
  

MAIL CLASSIFICATION

• "One person's trash is another's treasure" (what people 'want' is a personal definition)
  
• SysAdmins and mailbox users 'want' mail for different reasons
  
• SysAdmins' 'wants' take precedence over and preempt mailbox users' 'wants
  
• Definition and classification of "spam" ---
  --- "spam" is 'unwanted' e-mail
  --- If you define what you DON'T 'want'(i.e. "spam"), then EVERYTHING not satisfying your criteria is what you DO 'want'
  --- If you define what you DO 'want', then EVERYTHING not satisfying your criteria is "SPAM"
  --- It's impossible to define everything you DON'T 'want'.
  --- It's very possible to define everything you DO 'want'.
  
• E-mail Classification Criteria Categories---
  --- SANAMES ====> Mailbox's SysAdmin's UserName
  --- SAWANTED ===> E-mail text-of-interest
  --- SADOMAINS ==> E-mail URL-of-interest
  --- NEW ========> UserName of Domain Initial Correspondence Initiator
  --- PRIVATE ====> URL of Known Private Correspondent
  --- WANTED =====> E-mail text-of-interest
  --- PUBLIC =====> UserName of Domain General Public Correspondent
  
• Criteria Application --- --- Criteria are tested sequentially
  --- Criteria are satisfied if criteria entry character string exactly matches e-mail field content.
  --- Unspecified criteria are ignored and have no effect on classification
  --- First satisfaction negates further test
  
• Internet-incoming e-mail is authorized/'wanted' if ---
  --- SANAMES matches Envelope-FROM __OR
  --- SADOMAINS matches Envelope-FROM or Envelope-TO __OR
  --- SAWANTED matches Envelope-SUBJECT __OR
  --- PRIVATE matches Envelope-FROM __OR
  --- WANTED matches Envelope-SUBJECT or BODY-text __OR
  --- PUBLIC matches Envelope-TO
  
• Internet-outgoing e-mail is authorized/'wanted' if ---
  --- SANAMES matches Envelope-TO __OR
  --- SADOMAINS matches Envelope-FROM or Envelope-TO __OR
  --- SAWANTED matches Envelope-SUBJECT __OR
  --- PRIVATE matches Envelope-TO __OR
  --- PUBLIC matches Envelope-FROM __OR
  --- NEW matches Envelope-FROM
  

DOMAIN MAILROOM MANAGEMENT

• EPA management of ALL mailroom boxes can be imposed
  
• Any mailbox can be exempt from EPA management
  
• Every EPA mailbox except the EPA Default Mailbox is an extension of an existing domain mailbox
  
• An EPA SysAdmin can send mail to and receive mail from every EPA managed mailbox
  
• An EPA-managed mailbox ---
  --- has an associated SysAdmin
  --- need not be permitted Internet access.
  --- can be connected only to the SysAdmin's mailbox.
  --- can be connected to ALL other managed domain mailboxes.
  --- can be connected to SOME group of other managed domain mailboxes.
  --- can be exempt from SysAdmin monitoring (ISP domains only)
  

PRODUCT PRICING

• Monthly billing:
  ____ Model is electric utility (monopoly) with kilo-envelopes processed basis rather than kilo-watts used.
  ____ Each envelop counted regardless of traffic direction.
  ____ # of Domain Transaction Log entries is envelope-processed count.
  ____ Fixed rase price for low volume (ISP licensee?)) processed.
  ____ Discount plans for higher processing volume.
  ____ Discount plans for pre-pay???.
  ____ Uniform rates for government agencies.
  ____ Eliminates accounting for number of mailboxes used by domain.
  
• Installation fee:
  ____ Account Setup.
  ____ SysAdmin Support.
  ____ Basic On-Line Support.
  ____ Hard Copy Manuals.
  
• Customer Support Fees
  ____ On-Site Education.
  ____ On-Site Consulting.
  
• Process Licensing
  ____ Fees
  ____ Royalties
  

MARKET PENETRATION

• Globally, domain e-mail operations have 90% similar requirements.
  
• Local business partners outperform foreign business partners.
  
• A sales/support organization is currently in contact with the potential customer.
  
• Given market size and customer dispersion, on-line sales, delivery and system

SELLING POINTS

• Domain e-mail operation control is inadequate to meet the needs of domain owners.
  
• Inadequate operation control exposes domain owners to legal and business risks.
  
• SysAdmins get absolute control to meet their responsibilities.
  
• Security issues create government mandates for e-mail control and management.
  
• Judicial decisions create e-mail control and management liabilities.
  

SALES FULFILLMENT